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Acquisition, conversion and retention are key elements in a digital marketing strategy.
These 3 articles look at each of these areas listing tools and techniques that you can apply in your business.
Top 5 Digital Tools to Retain New Customers
http://www.evonomie.net/2013/01/23/uncategorized/top-5-digital-tools-to-retain-new-customers/
Digital Tools to Convert New Customers
http://www.evonomie.net/2013/01/18/uncategorized/digital-tools-to-convert-new-customers/
Top 10 Digital Tools for Acquiring New Customers
http://www.evonomie.net/2012/12/28/uncategorized/top-10-digital-tools-for-acquiring-new-customers/
If we’ve missed tools or if you know of other marketing models, please do share and let us know! @annmariehanlon